We Help Businesses Make Every Customer Feel Known
Who Known & Co. Is
Known & Co. exists because people should feel known, whether they're walking into a gym for the first time or receiving an email from someone who actually took the time to learn their name.
I work with business owners and sales teams who are great with people but overwhelmed behind the scenes. That's looked different for every client I've worked with. For Nick at LWCF, it meant building a CRM and automated follow-up system that doubled his conversion rate and stopped leads from falling through the cracks. For Custom Hue, it meant architecting a full HubSpot sales system; sequences, calling infrastructure, and automated workflows, so they could scale outreach without losing the relational feel that makes them effective.
Different industries, same problem.
We build simple, repeatable processes that reflect how you actually work and then get out of the way so you can focus on what you're good at. When your systems are dialed in, your clients stay longer, and your business starts to breathe.
OUR IMPACT
Even with just one client, the results speak for themselves. At Known & Co., we don’t just install systems — we build sustainable, human-first processes that free business owners to do what they love.
Here’s what that looked like in our first partnership:
Chaos to Clarity at LWCF
We partnered with LWCF, a local CrossFit gym whose owner was juggling follow-up, scheduling, and sales, mostly by memory.
We built and launched:
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A fully integrated CRM connected to their website
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An automated email follow-up series for trial guests
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Three complete workflows to move leads through a consistent, relational sales journey
+100%
Zero Cracks
LWCF doubled their conversion rate, and as the owner put it:
“People aren’t falling through the cracks anymore.”
Coach to Connector
Instead of everything falling to the owner, we built a system that empowered the entire coaching team to play a role in follow-up.
Now every coach can step into the process with ease — without it feeling robotic or off-brand.
How It Works
Full Complimentary Audit
This is a lunch (on me) where we'll talk through your whole business process. I'm taking a peek under the hood, and I'll even give you my immediate thoughts and feedback.
Proposal Contract
I'll send you over what I think needs to be accomplished, and we'll talk through cost structures. All my contracts are set so that I get paid if you make more money.
The Work
This time together will feel like someone is helping your business win. It'll be a few months of heavy lifting and coaching calls. The results start showing up with the build.
GET STARTED WITH A CALL
TESTIMONIALS
MISSION
I work with small business owners to build simple systems that actually feel like them, systems that take the pressure off, bring in more people, and let them focus on what they love: helping others and building community.
I'll build with you
I don’t hand you a cookie-cutter template. We'll learn your rhythms, your values, and how your business actually works. Then we build systems around you, not the other way around.
Simple, Repeatable, Human
Systems only work if you can actually use them. Mine are easy to run, and even easier to jump into when you want to add a personal touch. It’s automation without losing the human feel.
More People. Less Pressure.
You didn’t start a business to manage spreadsheets. Our systems bring in new customers and retain loyal ones without adding stress to your day, so you can focus on what really matters: building a great company.
